LYNX to send ‘a few brave men’ (and women) to space
Deodorant brand LYNX/AXE is offering the chance for one lucky person to leave earth a mortal and come back a hero. Buzz Aldrin, the second man ever to set foot on the moon, and the deodorant brand...
View ArticleFind out how many days you have to live with Diesel’s ‘Time To Live’ campaign.
I know this may be on the borderline of PR and digital marketing. However, the campaign itself is getting a lot of social media and online coverage. Diesel has created a site where you can find out...
View ArticleDurex SOS Condoms
It’s pretty much sod’s law that you never have one when you need one and I for one say it’s about time this insight was made by someone who could help. It’s the 21st century god dammit, and if dinner...
View ArticleFriends Reunited produce fragrance to bottle the smell of the past
Website Friends Reunited have come up with a novel way to get attention – they’re producing a series of fragrances to bottle the memories of three popular decades in British culture. The ‘Scents of a...
View ArticleMembers of the public pranked into believing they were wanted suspects in...
To promote its new Stress Protect deodorant, Nivea Deutschland pranked unsuspecting members of the German public in an airport, creating a brief reality where they were made to feel that they were...
View ArticleDove tricks those who Photoshop with a ‘Beautify’ software that un-airbrushes...
Dove continues it’s ‘Campaign for Real Beauty’ by targeting those who are responsible for signing off advertising campaigns featuring airbrushed models: art directors/creatives. As it’s hard to get...
View ArticleOld Spice Bolsters Marketing team with…Mr Wolfdog
In 2010 it was handsome man Isaiah Mustafa wrapped in a towel, swan-diving. In 2012 it was Old Spice Guy Vs. New Old Spice Guy – an internet battle of epic proportions. Now, in 2013, it’s Old Spice’s...
View ArticleSwap your fags for swag on No Smoking Day
Want to give up the ol’ cancer sticks? Blippar and the British Heart Foundation are marking NoSmoking Day by getting Smoky Joes to think of the things they could buy if they gave their nasty habit the...
View ArticleSwedish fuller figured mannequins go viral
A Swedish clothing retailer has seen its use of fuller figured mannequins go down a storm the world over, with pictures going viral and debates about body image reignited. The two mannequins are...
View ArticleCrimestoppers ‘sniff out crime’ with scratch and sniff cannabis cards
Apparently cannabis farms are on the rise in the UK so Crimestoppers decided to shine a light on the issue with clever scratch and sniff cards. The cards carry a similar odour to the drug in its...
View ArticleVirgin Atlantic takes to the streets of Boston to surprise its Twitter followers
April fool stunts aside, this is a great one from Virgin Atlantic who have used social networking site Twitter to engage with people in real life, not just from behind a branded account! Starting the...
View ArticleDove’s ‘Real Beauty Sketches’ reveal female insecurities
Dove has created a video as part of its Real Beauty campaign. The Dove Real Beauty Sketches ad, by Ogilvy & Mather Brazil, is designed to demonstrate how self-critical many women are, and how their...
View ArticleDurex launches ‘Fundawear’. Letting couples touch each other over the Internet!
Coming soon to a genital near you… Durex have claimed to have created the first high-tech piece of underwear, allowing people to touch each other over the Internet. They’re aiming this at customers who...
View ArticleFind out how many days you have to live with Diesel’s ‘Time To Live’ campaign.
I know this may be on the borderline of PR and digital marketing. However, the campaign itself is getting a lot of social media and online coverage. Diesel has created a site where you can find out...
View ArticleDove’s Self Esteem Project uses carbon paper to drive messages home
Dove’s Self Esteem Project, launched in 2010, has teamed up with Portugese ad agency Torke+CC for their next bid to promote self esteem and beauty amongst females – but this time targeting children....
View ArticleHuggies TweetPee device sends tweet when baby wets diaper
When I read this first I almost pee’d myself! Huggies have created a device called TweetPee in Brazil, which consists of a sensor being clipped onto the diaper. When the diaper gets wet, it will alert...
View ArticleLYNX to send ‘a few brave men’ (and women) to space
Deodorant brand LYNX/AXE is offering the chance for one lucky person to leave earth a mortal and come back a hero. Buzz Aldrin, the second man ever to set foot on the moon, and the deodorant brand...
View ArticleFragrance Map of UK
This follows on from Lucy Werner’s spot of the make-up map earlier in the year. ZPR has created a perfume map. Sales from Superdrug reveals that a perfume can be used to signal where a woman may live....
View ArticleBurberry kisses powered by Google
Burberry have launched Burberry Kisses in partnership with Google. This newly-launched cute idea is a way to spread some love across the globe in a more personalized way. People get to send their own...
View ArticleNivea create magazine ad that charges your mobile in the sun
Further to yesterday’s post about Vodafone’s mobile phone charging Power Pants, here’s another topical stunt related to summer and charging our phones from Nivea Brazil. To ensure you don’t have to...
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